Damaged hair & split ends
Absolut Repair Molecular restores your hair's strength, elasticity and movement.
2025 COLOR CAPSULE
French Balayage Mermaids.
Peekaboo colors, inspired by an underwater world.
Patented innovation
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.1
Concentrated with Ferulic Acid + Citric Acid 2.5%.2
1 Instrumental test with full Vitamino Color Spectrum system.
2 Up to 2.5% citric acid.
95% of women prefer iNOA to any other hair color they’ve tried1.
1 Consumer questionnaire, 150 women.
#NoBreakageChallenge
Metal Detox
99% less breakage in one use1.
2x more shine2.
Heat protection up to 230°C2.
1 Instrumental test after applying the Metal Detox pre-shampoo treatment + shampoo + mask.
2 Instrumental test: Metal Detox Oil.
2025 COLOR CAPSULE
Titan Brown
10 new multi-reflective browns stunning colors of #MochaMousse, the Pantone color of 2025, inspired by Titan’s moon.
#RebornStrongerChallenge
Absolut Repair Molecular
Repair 2 years if damage, in one use.1.
Restores hair's strength , elasticity and movement.2
Deep penetration, instant transformation.
1 Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
2 Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask. Non-retouched pictures
Innovation
Dry with the speed of light.
Without damage.1
#AirLightPro
1 Instrumental test, AirLight Pro vs. naturally dried hair.
Mental health matters
Our free mental health training program by hair pros for hair pros.
#HeadUp
Keep your hair salon-perfect at home with our pro routines.
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Discover your new favorite hair products.
Get inspired for your future hair color experience.
They already found the perfect look.
Ready for a hair transformation?
Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.
